Brand Action Programme

This lessons introduces participants to the concept of understanding their current brand positioning. It involves a deep dive into assessing and reflecting on the brand's identity, values, and how it is perceived, laying the groundwork for strategic brand development.

This lesson explores the crucial decision between adopting a personal or impersonal brand strategy. It guides participants through understanding the benefits and challenges of each approach, empowering them to align their choice with their business vision and personal comfort.

This private 1:1 digital session with Courtney Haines, focuses on personal brand direction and ideal customer development. This session is designed to solidify participants' brand direction choices—personal versus impersonal—and introduce tools and strategies to enhance that choice, along with exercises to bring the concept of an ideal customer from concept to reality.

This lesson challenges participants to dive deep into the core purpose behind their brand, moving beyond mere products and services to explore the foundational 'why' that differentiates and drives their brand. Drawing from Simon Sinek's Golden Circle, this topic emphasizes the importance of connecting with customers on an emotional level, encouraging participants to articulate their brand's unique mission and values.

This lesson emphasizes the critical importance of accurately identifying and understanding your ideal customer. This section guides participants through the process of creating a detailed profile, leveraging both demographic and psychographic insights to craft marketing strategies that deeply resonate with their target audience, underlining the value of asking the right questions to connect meaningfully with potential customers.

This lesson invites participants on a critical exploration to assess and enhance their digital presence. This self-guided audit acts as a navigational tool through the digital landscape, evaluating the effectiveness of their online footprint across social media, websites, and SEO practices, aiming to identify opportunities for profound growth and optimized engagement.

This session aims to review participants' progress, address any questions, and specifically focus on developing a content strategy and a customized launch plan. It emphasizes the importance of having a structured plan for content creation to ensure it is achievable and sustainable, moving from theory to practical execution to effectively introduce and test the brand in the market.

After completing the groundwork, answering critical questions, and laying out your strategies, the next step is to arm yourself with tools for consistency and success. Utilize the provided templates as a roadmap for effectively conveying your brand message to your customers or clients.